Arosa ClassicCar

Innovative Wearable Solutions for a Premier Automotive Event
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Introduction

Payme Swiss partnered with Arosa ClassicCar to deliver an innovative and comprehensive wearable solution that redefined the event experience for the drivers.

The Challenge

Recognizing the need to digitize and streamline event logistics, Payme Swiss introduced bespoke key fobs that served as multifunctional tools, integrating digital access, payments, and personalized content into a single, elegant device.

The key fobs became the digital key to the Arosa ClassicCar event. VIP guests and drivers used these wearables not only to gain seamless access to exclusive event zones but also to unlock their hotel rooms, making the transition between the event and accommodations effortless. Additionally, these fobs enabled secure, contactless payments at various event locations, eliminating the need for traditional paper tickets and vouchers

Features

A key feature of the wearable solution was the ability for guests to simply tap their key fobs on their smartphones to access a customized digital experience.

This included instant access to event maps, information about balance, race schedules, detailed sponsor information, and personalized content. This not only enhanced the guest experience but also provided Arosa ClassicCar with valuable data insights to improve future events and attract new sponsors through increased engagement.

Moreover, the wearables were designed to function without a battery, ensuring reliability throughout the event and beyond. Their durability and multifunctionality made them a keepsake for attendees, serving as a lasting reminder of their premium experience.

Results

The introduction of these innovative wearables significantly enhanced the VIP guest experience, offering convenience and a heightened level of personalization.

The digital integration reduced logistical challenges, making the event not only more sustainable but also more efficient. This led to overwhelmingly positive feedback from both guests and organizers, increased post-event engagement, and greater visibility for sponsors. The Arosa ClassicCar event set a new standard for luxury automotive events, positioning itself at the forefront of digital innovation in the industry.A key feature of the wearable solution was the ability for guests to simply tap their key fobs on their smartphones to access a customized digital experience.

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