UEFA Champions League

Elevating the VIP Experience with Bespoke Wearable Technology
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Introduction

Payme Swiss provided VIP guests at the 2023 and 2024 UEFA Champions League Finals with bespoke wearable payment accounts, ensuring a seamless, premium experience.

The Challenge

Payme Swiss played a crucial role in elevating the VIP experience at the 2023 and 2024 UEFA Champions League Finals by providing together with Digiseq bespoke wearable payment devices.

These events, held in Istanbul and London respectively, were among the most prestigious sporting events in the world, and Payme Swiss's innovative solutions were instrumental in enhancing the overall experience for VIP guests.

In partnership with Digiseq, Payme Swiss designed and deployed cutting-edge key fobs made from sustainable AppleSkin leather, reflecting both innovation and a commitment to sustainability. These wearables were pre-loaded with varying amounts of credit, allowing guests to make seamless, contactless payments throughout the event. The key fobs also served as multifunctional devices, granting guests access to exclusive areas, including lounges and cloakrooms, as well as facilitating transactions at on-site shops and food vendors.

Features

The wearables were further allowing guests to tap their key fob on their mobile devices to access a customized landing page.

This page provided real-time information about the event, remaining balance on the fob, and details about Mastercard’s ongoing initiatives, including the Pitches of Hope project. This feature not only enhanced the guest experience but also offered a unique channel for brand engagement and communication.

Results

The successful implementation of Payme Swiss’s wearable payment solutions significantly improved the VIP experience at both events. Guests appreciated the convenience of having a single device for payments, access control, and event information.

The innovative use of contactless technology created a new level of engagement, allowing guests to interact with event content and sponsor messages seamlessly. The feedback from both guests and event organizers was overwhelmingly positive, with many highlighting the enhanced level of service and the cutting-edge technology that made their experience truly memorable.

The integration of these wearable solutions together with Digiseq not only increased brand engagement for Mastercard but also set a new standard for luxury and convenience at major sporting events. By successfully delivering a premium, secure, and environmentally conscious solution, Payme Swiss further solidified its reputation as a leader in the wearable payments industry.

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